{"id":2443,"date":"2023-09-13T08:57:17","date_gmt":"2023-09-13T08:57:17","guid":{"rendered":"https:\/\/media-more.de\/?p=2443"},"modified":"2023-12-13T12:36:32","modified_gmt":"2023-12-13T12:36:32","slug":"caudalie-internatzional","status":"publish","type":"post","link":"https:\/\/media-more.de\/en\/caudalie-internatzional\/","title":{"rendered":"Caudal\u00ede International SE"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2443\" class=\"elementor elementor-2443\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69852283 simple-header e-con-full e-flex e-con e-parent\" data-id=\"69852283\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5d5d88d6 e-flex e-con-boxed e-con e-child\" data-id=\"5d5d88d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-283687e1 reference-content e-flex e-con-boxed e-con e-parent\" data-id=\"283687e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a947bf1 elementor-widget elementor-widget-text-editor\" data-id=\"7a947bf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>REFERENCE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cec714 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"7cec714\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Caudal\u00ede International SE<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2473844 elementor-widget elementor-widget-text-editor\" data-id=\"2473844\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A different product is staged each season. The target groups are modified accordingly. The following were used as part of a cross-media campaign<\/p><ul><li>Advertisements in selected print media<\/li><li>Large-format display advertising with a programmatic approach, coupled with DOOH locations close to retailers and additional retargeting via mobile ads<\/li><li>Digital City-Light posters in high-quality city center location near partner pharmacy<\/li><li>SwitchIn XXLs im Addressable TV und Pre-Rolls im VoD<\/li><li>Content specials in target group-oriented digital premium environments<\/li><li>Native integration in target group-oriented podcasts<\/li><li>And new: TV commercials<\/li><\/ul><p>Close integration with PR activities supports the campaign appearance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>REFERENZ Pro Saison wird ein anderes Produkt in Szene gesetzt. Die Zielgruppen werden entsprechend modifiziert. Eingesetzt wurden im Rahmen einer crossmedialen Kampagne Anzeigen in ausgew\u00e4hlten Printmedien gro\u00dfformatige Displaywerbung mit programmatischem Ansatz, gekoppelt an DOOH Standorte in Handelsn\u00e4he und zus\u00e4tzlichem Retargeting \u00fcber Mobile Ad Digitale City-Light Poster in hochwertiger Innenstadtlage in N\u00e4he Partnerapotheke SwitchIn XXLs in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3017,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referenz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caudal\u00ede International SE - media + more<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caudal\u00ede International SE - media + more\" \/>\n<meta property=\"og:description\" content=\"REFERENZ Pro Saison wird ein anderes Produkt in Szene gesetzt. 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