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REFERENCE

Caudalíe International SE

A different product is staged each season. The target groups are modified accordingly. The following were used as part of a cross-media campaign

  • Advertisements in selected print media
  • Large-format display advertising with a programmatic approach, coupled with DOOH locations close to retailers and additional retargeting via mobile ads
  • Digital City-Light posters in high-quality city center location near partner pharmacy
  • SwitchIn XXLs im Addressable TV und Pre-Rolls im VoD
  • Content specials in target group-oriented digital premium environments
  • Native integration in target group-oriented podcasts
  • And new: TV commercials

Close integration with PR activities supports the campaign appearance.

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